Neon Blogarita, Canon answers questions we did not ask

Notes: 3 / 6 months ago

Canon answers questions we did not ask

Canon stumbled into a market when they added video recording to the 5DMkII (and then the 7D and t2i). Suddenly you had people making short films with inexpensive stills cameras with great lenses and shallow depth of field. Canon chose to create this video by squeezing video into existing cameras and there were compromises (line skipping creates aliasing, heavy compression, extreme rolling shutter artifacts, 10 minute recording limit). These were the items people were crying out for next steps on.

Last week we saw what Canon figured was the next logical step… a new camera that solves those problems. But they thew away what we loved… a dual use camera that could shoot stills as well and they made this new camera cost $20,000! Obviously Canon also feared RED’s announcement on the same day and went further to announce a “4K concept” camera that looks like a EOS camera and claims to be more what we were looking for but with no details, pricing or availability (and now rumors are that it is a long time away).

As a video camera the new CS300 seems to be comparing favorably to the much more expensive and bulky Alexa, which is remarkable… but in my opinion Canon misread what the market was wanting.
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