Two months after the iPhone launch you drop the price $200..
and get a lot of press on the news…
then you get a lot of press on the outcry…
and then ride in on a white horse with an apology and $100 store credit and get that press cycle.

And then we get to spend the money (store credit) back with you!

Win, Win, Win, Win… did I miss one… just in case - Win!

(I’d spend it there anyway… it just makes me laugh)